It treats your communications like a personal conversation with a vested interest while meeting the varied needs of your multiple audiences at scale. Leveraging what you know about your contacts, ensures messaging delivers communications and content that resonates. It enables you to show that you hear what matters to them. Personalization should be your go to tactic to demonstrate that you fully understand and care about why your audience engages your brand. True organic connection begins with personalization. That is why users of Oracle Eloqua must go far beyond simply including client’s names, companies, or cities via field merging. Grasping what truly engages them is the bedrock of growing organic relationships and brand loyalty. Understanding the intentions of your audience and what materials capture their interest is a critical goal of modern marketers. Creating a Personal Connection with Your Audience
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